Wosool Consulting, one of the Tri Group companies, completed the project to build the communication strategy for Al Widad Association for Orphan Care, with the aim of developing its corporate communication system, strengthening the presence of the association and building more effective engagement with its various stakeholders.
The strategy was built on an integrated participatory methodology that included a series of meetings and interviews with stakeholders and the relevant leadership, an analysis of the current communication position, a study of audience segments and the development of their personas, alongside a review of communication challenges and opportunities, all to ensure a strategy in harmony with the direction and institutional goals of the association.
The outputs of the project included defining the communication positioning, developing the communication identity and message architecture, and setting the strategic priorities and directions, contributing to a unified institutional voice that is clearer, more consistent and more influential.
As an extension of the project, Wosool continued its collaboration with the association through 2026 by preparing an execution plan for the communication strategy spanning five consecutive quarters, turning its direction into practical initiatives and programs distributed by priority and clear timelines, and supported by performance indicators that help track delivery and measure impact.
This project reflects the experience of Wosool in building integrated communication systems and in supporting organizations as they move from analysis and strategic planning to actual delivery, strengthening their institutional and community impact.